Cookie Policy

Last Updated: April 19, 2025

At Yellow Page (yellowpage.my), we use cookies and similar technologies to enhance your experience, analyze site performance, and deliver personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. By using our website, you consent to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, track usage, and provide tailored content. We also use similar technologies, such as web beacons and pixel tags, for similar purposes.

2. Types of Cookies We Use

We use the following categories of cookies:

a. Essential Cookies

These cookies are necessary for the website to function properly. They enable core features, such as page navigation and access to secure areas. You cannot opt out of these cookies, as they are critical to our services.

b. Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit and how long you stay. We use this data to improve site performance and user experience.

c. Advertising Cookies

These cookies track your browsing habits to deliver personalized advertisements based on your interests. They may be set by us or third-party advertising partners.

d. Functional Cookies

These cookies allow us to remember your preferences, such as language settings or cookie consent choices, to provide a more customized experience.

3. How We Use Cookies

We use cookies to:

  • Ensure the website operates smoothly and securely.
  • Analyze user behavior to optimize content and site performance.
  • Personalize your experience by recommending relevant news articles.
  • Deliver targeted ads through third-party advertising networks.
  • Measure the effectiveness of our marketing campaigns.

4. Third-Party Cookies

Some cookies are set by third-party services we work with, such as:

  • Analytics Providers: To track site usage (e.g., Google Analytics).
  • Advertising Partners: To serve relevant ads (e.g., ad networks).
  • Social Media Platforms: To enable sharing of articles (e.g., when you use social media buttons).

These third parties may collect data about your activity across multiple websites. Please review their privacy policies for more details.

5. Managing Your Cookie Preferences

You can control how cookies are used:

  • Cookie Consent Tool: When you first visit our site, you can choose which non-essential cookies to allow via our cookie consent popup.
  • Browser Settings: Most browsers allow you to block or delete cookies. Visit your browser’s help page for instructions. Note that blocking cookies may affect site functionality.
  • Opt-Out Tools: For targeted advertising, you can opt out via tools like the Network Advertising Initiative (www.networkadvertising.org/choices) or Your Online Choices (www.youronlinechoices.com).

6. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals, but you can manage tracking through our cookie consent tool or browser settings.

7. Data Retention

Cookies are stored for varying durations:

  • Session Cookies: Expire when you close your browser.
  • Persistent Cookies: Remain on your device for a set period (e.g., days or months) or until you delete them.

We retain cookie-related data only as long as necessary for the purposes outlined in this policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page with a revised “Last Updated” date.

9. Contact Us

If you have questions or concerns about our use of cookies, please contact us at:

Email: privacy@yellowpage.my